German biotechnology company Ibidi introduces Fuse-It reagents as an alternative to gene transfection. This product line uses membrane fusion as a superior method of transferring various molecules and particles into living cells.
The speed and efficiency of this technique cuts down experiment times from days to minutes. Membrane fusion makes it possible to effectively incorporate different classes of molecules into the cellular membrane or into the cytoplasm. Due to systematic adaptations of the liposome composition, the product provides fusion efficiencies of 80-100%. Additionally, the very short incubation times provide an almost unaffected cell behavior after the molecule transfer.