Industry-Focused Websites

Phenomenex announced a new “Smart Web” design, organized for the key industries the company serves. The industry-specific gateways function as complete digital consultants, helping users to find answers by providing customized content and newsletters along with product selection and method development tools. The company has created the industry sites to address overall user movement toward researching, purchasing and applying products completely with web tools.

The digital experience is designed to anticipate customer needs and questions. “Smart Web” industry-specific sites are now live for pharmaceutical, food and beverage, clinical research, environmental, forensic toxicology and fuels customers. Michael Garriques, Internet marketing manager, explains that they have customers across the globe, working at all hours, who are searching online for answers. He says he wanted to give them the same high level of support and service in the digital space that they have come to expect when working with the company in person. Mr Garriques also mentions that they want immediate information to help them quickly figure out which column is best for their application, purchase that column and then develop the most effective methods for their compounds. Finally he says, that their in-house web team has broken new ground and created an easy-to-use ‘digital experience’ designed to give customers the answers they need from anywhere at anytime.